We know what it's like to be a mom.
With all the joy and challenge intertwined in your everyday life, we hope The Lili Pad will feel like a soft place to land.
We're two sisters and moms who believe dressing children can be both fun and simple.
You could say we were destined to start a retail shop because it’s in our blood. We grew up watching our mom, owner of Town and Country Clothes in Mountain Brook, AL, serve clients and friends through her store.
We opened The Lili Pad in 2004 to fill the need we felt as moms looking for attractive, enjoyable childrenswear. It has grown over the years as we've gained a loyal customers who feel like family, and we've expanded our store with a sister brand, GiGi's, for tweens.
Our mother passed away in 2002, and it’s not lost on us that we’re fortunate to get to remember and honor her every day through the work we do.
We believe small businesses are the backbone of our community.
This motivates and inspires us to be involved and give back, as we partner with the Junior League of Birmingham and other local charitable organizations. We’re grateful to serve and thankful for the love we’ve received in return!
Vestavia Hills Retailer of the Year (2018)
Best Tween Store (Best of Birmingham)
Best of Birmingham Parent’s Choice
Best of Vestavia Hills
Alabama Retailer of the Year (2008)
You’ll pick up that pair of bloomers and remember the way her chunky little legs spilled out from the ruffles. You’ll fold up the smocked golf shirt when it no longer fits, remembering the look on his face when he made his first putt. You’ll carefully box up the lace-detailed heirloom dress as you dream about her daughter wearing it for her own portrait one day. You’ll wash his newborn pjs once more, holding them close to your face as you’re transported back to the late night feedings and early morning snuggles.
Childhood is fleeting, but that’s part of what makes it so magical. We savor each season, and bring you a curated collection of specialty childrenswear to help you tell the story of their childhood, marking the wonder of both everyday moments and your most special occasions.